Basic Description
Title: Type by Aldo Novarese: Collected Specimen Booklets
Publisher: Letterform Archive Books
Author: Aldo Novarese (Artist)
ISBN: 9798989142354
Printer: Artron Print
Dimensions:12.5(H) x 9.5(W)
Paper: 157g 2s art paper; 140g offset paper; 128g matt coated paper
Color Curve: AC2017-Fusion-AM210L-Fogra39-coated; AC2014-Fusion-AM210L-coated; AC2020-Fusion-AM210L-Fogra47
Content Description
Aldo Novarese (1920-95) is widely considered to be one of the most influential Italian type designers of the 20th century, best known for his work with the Nebiolo Foundry in Turin. This volume gathers a selection of his foundry specimens--exquisite booklets designed to introduce new typefaces and show off their uses--from the dazzling Letterform Archive collection. Offering unparalleled access to type as it was first meant to be seen, these highly collectible specimens are reproduced here in facsimile form and bound into a trifold hardcover portfolio with an inside pocket containing smaller booklets.
About Aldo Novarese
Aldo Novarese (1920–1995) was one of the most influential and prolific Italian type designers of the twentieth century. At age sixteen, he joined the in-house design team of the Turin-based type foundry Società Nebiolo. From 1952 through the early 1970s, he served as the company’s artistic director. In addition to designing many of Nebiolo’s most popular typefaces, Novarese authored important studies on type design, including Alfa-Beta (1964), and later originated dozens of typefaces for use in phototypesetting and dry-transfer lettering. Found everywhere from movie titles to computer advertisements, many of Novarese’s typefaces for Nebiolo remain in widespread use today.
The sixteen specimens feature well-known typefaces such as Landi Linear (1938), Cigno (1954), Ritmo (1955), Juliet (1956), Slogan (1957), Recta (1958), Estro (1961), Eurostile (1962), Nova Augustea (1964), Oscar (1965), Metropol (1967), Forma (1968), Stop (1971), and Dattilo (1972).